Dunwoody leadership had already done the hard work of identifying emerging technical careers when they reached out for help repositioning the brand to support a bigger vision.
A variety of stakeholders provided valuable perspective, but prospective students delivered the biggest aha. Bored with traditional learning, often left out of career conversations and uncertain about higher ed – they felt invisible and stuck.
The unlock came in recognizing all the hands-on ways these students liked to learn – the talent they have for designing, building, fixing and solving problems - and how Dunwoody could uniquely deliver on that. Our clients embraced a huge communications shift - from what Dunwoody is to who Dunwoody is for. Celebrating these non-traditional, experiential learners brought new swagger to a century-old brand.
In the challenging world of higher ed, Dunwoody is now a beacon for the makers of the world and wildly outperforming their peers – with a host of successful new programs and double-digit enrollment growth year after year.