Armed with a great new digital health offering and fresh off big sales to an impressive set of corporate clients, Included Health faced a new challenge - proving immediate ROI to these same buyers by driving high levels of usage with their employees.
The first task: completely rethinking the value proposition for a consumer audience: busy employees with company benefit portals chock-full of wellness programs and a skeptical attitude toward healthcare in general. The second? Creating alignment with a B2B sales team that felt (justifiably) great about the existing storyline.
Category data and user insights helped us refine the product concept and led to a bigger, more meaningful consumer position. UX research helped streamline navigation and prioritize features for product teams. Sales reported the revised offering was easier to understand and sell, and best of all, it all helped them beat big usage, employee engagement and contract renewal goals.