Online Communities

Consumer Sounding Boards with Common Interests

When in doubt, go to the source. We own four proprietary, national consumer panels filled with a variety of candid, expressive, in-the-know people who are very likely your customers. 

We call them the Action Heroes, Alpha Females, Cool Guys, and Mixed Greens. They are the perfect people to tap when you need big, insightful ideas or quick feedback, because they aren’t sorted by demographics. They’re attitudinally linked by lifestyles and common interests. These invite-only groups are handpicked and hand-vetted exclusively by us. They do all kinds of cool stuff: mystery shopping, deep-dive journaling, quick-hit research—all so you can corner the market. We can also build and manage panels customized just for you, if you ask nicely.

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