Maggie's a seasoned brand-builder and trusted advisor to leading brands, from household names to boutique upstarts. Before founding HHC, she held director-level strategy and marketing roles on the client side, then moved to Fallon Worldwide, where she ran Citibank’s global business across North America, Europe, and Japan while also heading Account Services and serving on the Management Committee. (Not surprisingly, this is when her coffee obsession really took off.) The teams she led won numerous awards for both results and creativity, including the agency’s first Emmy.
She founded Hothouse Collaborative to focus on what she does best: finding category-changing insights and building them into what brands make, say, and deliver. Today she leads complex, collaborative engagements, from brand and product strategies, to portfolio architecture and category assessments, plus the strategy and insight training that take talented teams to the next level. For many clients, she has gone from consultant to consigliere, helping them rethink their brand strategies and reimagine their business opportunities.