Sometimes the real test is how to take an already booming business to the next level. Flying Colors, a premier college test prep and tutoring provider, had plenty of services, products and avenues for growth. What they also had: an overwhelming amount of detail on their website and unrealized opportunities for time-saving digital automation.
To be honest, the task was not unlike spring cleaning a house filled with a lot of nice stuff. We aligned on priorities, dug into site usability, audited the competition and built a messaging hierarchy that ensured the most differentiated proof points stayed front and center.
Clearing out the clutter, streamlining the site and simplifying the story was a big victory for Flying Colors – resulting in great new accounts, exponential sales in a key line of business that had previously delivered quiet growth, and healthy increases in registrations, classes, company sales and overall revenue. Gold star!