This was a project so hush-hush, we still can’t tell you who it is. But if you have the slightest interest in taking care of your skin, you know ’em. People have different skincare regimens and needs based not only on their skin type, but also on where they live in the world. North American women might want a single-step that does it all. Asian women might embrace a 10-step process. So how do you reconcile multiple cultures when you launch a worldwide skincare franchise?
We unearthed powerful insights to bridge key global markets and created compelling brand and product positions for launch.
Never ask a lady her age, and never ask us who this is. We can’t and won’t tell you. But if you spot some seriously gorgeous skin here or abroad, you should ask them what they’re using.